'Design is the manipulation of form and content ... Content is the idea, or subject matter. Form is what you do with this idea.'
Most of the times, when working on a brief, I spend the majority of my time researching for the content and looking up designers and artists for the format. Sometimes I feel that I limit myself too much by imitating what is out there or finding out the trend. I do not imitate completely though, I make some development and changes whether it is good enough to be 'original' or not. I guess my next question is then 'what is original, isn't everything done before?'
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