2.9 Helvetica Alternatives

According to Fontshop -
'Overused typefaces can lose their impact, especially in branding, advertising, and package design where originality is important. Here we recommend fonts that are less common but just as serviceable as old standbys Helvetica, Futura and even Comic Sans.'

Typography is something that didn't pop up in my brain immediately. But looking at this article made me realise typography is something that is constantly imitated and adapted. Notice how FF Schulbuch is very similar to Helvetica Neue.

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